Two years have already gone by!

Neither I nor anyone else was expecting such an abrupt stop. Two years have already gone by, and ReCreate has completely changed its strategy — in design and in its sustainability as an upcycling design project.

Without warning, I was forced to rethink the project in a completely different way. To be honest, I was caught up in the day-to-day rhythm of markets and had slowly set aside some of the goals I once had. In August 2019, I took a leap of faith and opened a shared studio, believing in what I love to do, against all odds. And everything was flowing… until March 2020, the fateful month.

Now I look back at that moment of “what now?”

I grabbed the materials I had and started making masks — lots of masks. Some time before, ReCreate had received a donation of several kilos of denim scraps from a factory. Many legs of jeans turned into masks. And that’s how it went: three months and three sewing machines.

By July 2020, with the studio empty of artists and clients, I began producing a lot, creating new pieces, posting more on social media — and I came face to face with the lack of impact my brand had in that environment.

FormA, as the project was called at the time, didn’t even show up on Google!! A moment of panic, until I realised a big change was needed. For a long time I had used the motto “Don’t Waste, ReCreate!”. I thought: why not simplify? ReCreate is a great name and says exactly what I do.
I recreate with advertising banners, giving them a new, more sustainable life.

At the beginning of 2021, with the world falling apart, I went home and left the Bempostinha studio. Life flips the table and the game upside down — sometimes we have to change the deck entirely. I turned my home upside down and set up the studio in the living room. I became a teacher, cook and designer all in the same space. Every day I wondered how I could turn ReCreate around, waiting for the virus to finally stop its turmoil.

In August 2021, the opportunity arose to have a new workspace — a wonderful place full of light. And that’s when I took another leap of faith. There’s a new website, I lost the fear and started making videos, new partnerships blossomed, and I gained friends who think I’m a happy lunatic.

Two years with my heart racing, a pandemic twisting my brain — but never, ever standing still.

And now? Just wait and see.