ReCreate transformed 247 m² of EventCycle materials into 560 Jack II Bags, giving event graphics a new life through design.

560 Jack II Bags for EventCycle

ReCreate developed a large-scale production project for EventCycle, transforming event communication materials into 560 Jack II Bags.

The materials came from a corporate event and were given a new purpose through functional design, careful production and material reuse. The full series was later donated to local charitable organisations, extending the impact of the project beyond the event itself.

For ReCreate, this type of work begins before the first cut or stitch.

Event materials often arrive with their own conditions: variation in texture, thickness, graphic marks, wear and resistance. Each material needs to be read before it can be transformed. In this project, the goal was clear: to create a consistent series of bags, designed for real use, while respecting the character and limits of the reclaimed material.

Jack II as a Functional Base

The Jack II Bag was chosen for its versatility and strong everyday function.

It is a model designed to carry, move and adapt to different contexts of use. Its structure allows the studio to work with reclaimed materials while keeping the object resistant, practical and comfortable.

In this project, the material received was mostly uniform, with a strong grey presence. To create visual rhythm and differentiation across the series, ReCreate worked with contrasting strap colours.

The straps were not treated as decoration. They became a design decision.

They helped give identity to each bag, create movement within the full collection and make the series more visually readable — without compromising function or durability.

Here, form follows use. The bag needs to carry weight, support daily routines and remain reliable over time. That is where design becomes measurable: in how the object performs after it leaves the studio.

A Process Guided by Material

At ReCreate, material is never treated as passive raw matter.

It is information.

It defines how each piece is cut, reinforced, assembled and finished. Working with reclaimed event materials requires method, because the final object must carry both uniqueness and consistency.

For this project, the process was structured around three essential stages: selecting and preparing the material, building and reinforcing each bag for real use, and controlling consistency across the full production.

Each Jack II Bag is different because each fragment of material is different. But that variation does not weaken the project. When guided by design, it becomes part of the value of the series.

From Event Graphics to Long-Term Use

According to EventCycle, 247 m² of graphic materials from the event were reused and transformed into 560 resistant bags. These were donated to local charitable organisations, including SOS Children’s Villages Portugal, Animalife, Sociedade Protetora dos Animais and Companhia do Chapitô.

This gave the material a second life with a clear social purpose.

Instead of ending its cycle shortly after the event, the material became part of objects designed to circulate, be carried and remain useful over time.

Design Beyond the Event

Projects like this show a concrete path for what can happen after an event.

Communication materials are often created for temporary visibility. They exist for a few days, sometimes only a few hours. But their material life does not need to end there.

Through design, they can become durable objects with function, presence and continuity.

For ReCreate, reuse is not only about avoiding waste. It is about how materials are transformed. It requires analysis, construction decisions, finishing standards and a clear understanding of the final use.

The 560 Jack II Bags produced for EventCycle show how temporary communication can become lasting utility — and how design can extend the life of materials while creating impact beyond the original event.

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Over 10,800 m² of advertising banners reclaimed, reimagined and transformed by ReCreate.

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