880 Sam Wallets for Cofidis
ReCreate developed a large-scale production project for Cofidis, created for the Christmas hampers offered to the company’s employees.
The challenge was clear: to produce 880 Sam wallets, each one unique, numbered and handmade from reclaimed advertising banner.
This project required rigorous planning, time management and production control, while maintaining the quality, identity and finishing standards of the studio across a high-volume order.
A Small Object with Consistency
The Sam Wallet is a compact model designed for everyday use.
Its simple and precise construction makes it especially suited to projects where material variation needs to coexist with functional consistency. For Cofidis, each wallet had to respond to three essential requirements: resistance, ergonomics and formal clarity.
Although the format was the same across the full production, no two wallets were identical. The colour, texture and graphic fragments of the reclaimed banner changed from piece to piece, giving each unit its own visual identity.
The individual numbering reinforced this character, turning every wallet into a traceable object within a wider series.
Handmade Production at Scale
Producing 880 handmade units was a significant technical and logistical challenge.
Each wallet passed through the same stages of cutting, assembly and finishing, with attention to detail and consistency in the final result. The process required a clear workflow, careful preparation of the material and a precise understanding of its behaviour.
Working at scale did not mean simplifying the object or reducing standards. On the contrary, it made method even more important.
Every decision had to support both the efficiency of production and the integrity of the final piece.
Reclaimed Material with Measurable Impact
This project reused approximately 50 m² of advertising banner material, giving it a new function and a longer life cycle.
Instead of remaining as a temporary communication support, the material became part of hundreds of everyday objects — carried, used and kept by the people who received them.
By choosing reclaimed materials for its Christmas gifts, Cofidis introduced a functional and lasting object into its corporate gifting strategy. The result was not conventional merchandise, but a useful design piece with material responsibility and visible identity.
Corporate Gifting with Purpose
Projects like this show how design can respond to a corporate context without losing character.
For ReCreate, corporate gifting is strongest when the object has real use, clear construction and a meaningful material origin. It must be practical, but it should also communicate a choice: to work with what already exists, to reduce waste and to create objects with presence.
The Sam Wallets produced for Cofidis brought together scale, manual production and material transformation.
Each piece was small, but the project carried a larger message: design can turn existing materials into objects that are useful, traceable and memorable.
