New Places, New Stories: ReCreate at Atelier-Museu Júlio Pomar
Atelier-Museu Júlio Pomar has welcomed a new series of ReCreate cushions into its space.
Created from reclaimed advertising banners, these pieces were designed to bring comfort, texture and visual presence to the museum environment. They are functional objects, but they also carry something deeper: the memory of a material transformed through design.
This project continues an ongoing collaboration between ReCreate and Atelier-Museu Júlio Pomar. In previous moments, materials connected to the museum were transformed into bags, wallets and publication covers. This time, the challenge was different: to create cushions that could become part of the space itself.
A Collaboration Through Material
At ReCreate, every project begins with observation. Before becoming an object, each material is read through its surface, colour, structure, thickness and previous use. Advertising banners are never neutral. They hold traces of images, events, messages and places where they once existed.
For this series, those qualities guided the design process. The cushions were created to respect the visual memory of the material while giving it a new function inside the museum.
Each piece is unique. The variations in colour, print and composition make every cushion slightly different, creating a quiet rhythm within the space.
Design, Comfort and Transformation
This project also opened a new direction in ReCreate’s process. Instead of using the woven structures often present in ReCreate pieces, these cushions were developed through a paper-folding approach adapted to reclaimed banner material. The technique allowed the surface to gain structure, volume and expression in a different way.
Working with reclaimed advertising banner requires testing, precision and sensitivity. The material has its own behaviour, and each decision must respond to what it allows, resists and reveals.
